Creating a streetwear brand: Emotional GenocideAfter researching and writing about the elements needed to fabricate virality, Elena decided to intertwine her streetwear infatuation with what she learned. For her senior project, she designed a 8 pieces for a streetwear brand, which comprised of clothing for two drops along with two basic brand items. With the collection in hand and a brand image created, she applied the concepts gained from the research paper to manifest an avant garde marketing plan that would blend well with the counterculture associated with the streetwear target.
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After spending the summer immersed in the trendy city of Boston, Elena became infatuated with the streetwear culture that bloomed at every corner. She was drawn to all the countercultures that gathered around the phenomena and how it revolved more so around art as opposed to the wear it and ditch it. It was through her experiences in Boston and working at one of the well established streetwear companies, Bodega, Elena came up with her edgy brand Emotional Genocide. Her brand focuses on displaying impactful graphics of human emotions in the 1950s pop art style and each garment has key features that any fashionable bystander could recognize.
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TED TalkDiscussing the elements that make up viral media.
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